Automate your sales workflows
Send real-time events to Email, Slack, WhatsApp, or your CRM every time you make a sale.
Automate your sales process with Webhooks
Connect your automation using our sales webhooks with tools like Zapier, Make, or n8n. No code required.
Take action at the exact moment a sale happens
Get notified of every sale, renewal, cancellation, or failed payment, send each event where it needs to go, and build smarter workflows with zero friction.
Get started for free
Recover revenue automatically
Catch failed payments and cancellations the instant they happen, then trigger a retry reminder or a retention message to win the customer back.
Built for developers
Every event delivers a clean, signed JSON payload, so any tool can act on it in real time.
Read the docs{ "event": "new_sale", "timestamp": "2025-05-06T12:06:50.907Z", "product": { "name": "Pro Membership", "price": 25, "currency": "USD" }, "saleId": "sls_5e8f58314ce44d4db2377ef303a5f85f", "customer": { "name": "Ana Gimenez", "email": "ana@example.com", "country": "PY" }}Connect to your favorite tools with Webhooks
Build smart sales automations with Zapier, Make, n8n, and more.
Discover the power of automation
Send clients to your CRM, trigger AI Agents, deliver WhatsApp messages, or send custom thank-you emails, all in real time.
Start building automationsWhat our customers are saying
“All I need to sell online”
I manage my creativity and execution on one platform that enables direct sales on my store.
“A new sales channel”
I needed a channel to sell my online products and Creala enabled me to reach international customers.
“Global reach”
I use Creala to offer my services globally. My experience has been positive, and customer service is great!
Webhooks, answered
Everything you need to know about selling with Creala. Can't find your answer? Our team is one message away.
What is a sales webhook?–
A sales webhook is an automatic message Creala sends to a URL you choose the moment a sale or subscription event happens on one of your products. It lets your other tools react in real time.
Which events can I listen to?+
Five: new_sale for one-time purchases, and new_subscription, subscription_renewal, subscription_cancellation, and payment_failed for subscriptions. Each one delivers the product, sale, and customer details.
Do I need to know how to code?+
You set up a webhook by pasting a URL into your product's Advanced Settings, no code on the Creala side. To act on the events without code, point that URL at a tool like Zapier, Make, or n8n.
Which tools can I connect?+
Anything that accepts a webhook: Zapier, Make, n8n, Slack, WhatsApp, your CRM, or your own backend endpoint. Creala emits the event; your tool decides what to do with it.
Is it secure?+
Yes. Every request includes an X-Webhook-Signature header you verify with HMAC SHA-256 and your per-product secret, so you can confirm each payload really came from Creala.
What if my server is down?+
If your endpoint does not return a 200, Creala retries several times. Use the saleId to keep your handlers idempotent so a retried event is never processed twice.