What your customers think about your products or services is one of the key elements for improving your offering—and also for increasing sales. Here’s how to make your customers’ testimonials speak on behalf of your product.

In our latest newsletter, we shared some secrets about interlinking and how that technique can boost your sales ✨. In this Wednesday issue, we talk about: testimonials from your satisfied customers. One of the best reasons why other potential buyers decide to purchase—because there’s no better motivation than a recommendation.

Imagine a potential customer visiting your site; maybe they’re exploring your offerings and have some doubts. At that moment, they come across the “Testimonials” section and read a comment by someone who was in their same situation and found in your product the perfect solution. That comment can be exactly what they need to take the step and decide to buy. Testimonials are a powerful tool to validate your offer and tell stories that connect and build trust.

Three Tips to Turn Testimonials into an Effective Sales Strategy

1️⃣ Ask your customers to share their personal story.

Invite customers to share their authentic experience: send an email with questions like: What challenge did you face before finding us? How did our product or service help you solve it? This personal touch is key.

2️⃣ Encourage detailed accounts.

Avoid generic phrases like “I loved it” or “great product,” and encourage clients to be specific. Testimonials that include how the product helped and in what situation create a stronger connection. For example: “I doubled my sales in just one month” or “I saved over 10 hours a week thanks to this tool” resonate with readers and clearly express the value of your offering.

3️⃣ Pair them with photos and names.

Whenever possible, include the person’s photo and name who provided the testimonial (with their permission, of course!). Nothing is more effective at fostering trust than an authentic face and name backing your product. These details humanize the experience and make testimonials more credible and powerful.

Gather these testimonials and share them on your social media, WhatsApp groups—and above all, don’t forget to include them on your website or product page. Remember, your potential reach can be really significant!

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